01 / Visibility
See beyond sales data.
Understand retail context that cannot be captured by transaction history alone.
For UK FMCG distributors & wholesalers
Find distribution opportunities your sales data can’t see.
Connect store-level transaction history with verified shelf evidence to identify potential commercial opportunities at specific retailers and products.
Works alongside your existing ERP, CRM and order systems.
Store · ABC Convenience
Protein drink
Potential Distribution OpportunityTarget-product evidencePresent on shelf Human verified
Shelf observation
PresentObserved 6 Oct 2026Distributor history
£0 recorded salesNo qualifying recent sale found90-day comparison Full sales coverage confirmed
Recommended next action
Investigate distribution source
Assign to repAn opportunity to investigate. Shelf evidence alone does not establish the supply source.
01 / The missing context
Sales analytics alone cannot see the physical shelf.
Distributors already know what they sold. What transaction data alone cannot show is everything physically happening in the stores they serve.
Transaction data can show
- What was sold and which account ordered
- The SKU and transaction date
- Recorded quantity and value
Shelf evidence can add
- A target product physically observed
- Context from the actual retail environment
- Category and competitor context for field review
Automated analysis is limited to configured target products.
02 / One concrete example
On the shelf.
Outside your recent sales.
ABC Convenience · Protein drink
Illustrative store and transaction record
Shelf
✓ Product observed
A person confirms the target product is present.
Distributor history
No qualifying recent sale
£0 recorded sales value. Full 90-day coverage confirmed.
S2S classification
Potential Distribution Opportunity
The field rep investigates; the outcome stays with the opportunity.
Incomplete sales coverage produces no opportunity decision. An observation is a reason to investigate, not proof of lost revenue.
03 / What S2S Intel enables
From blind spots to better decisions.
Bring greater context to distribution conversations, focus attention where it matters and support more informed field decisions.
02 / Focus
Focus on what matters.
Bring potentially valuable store and product questions into clearer view.
03 / Action
Turn insight into action.
Give teams a more informed starting point for investigations and follow-up.
Illustrative visuals demonstrating product benefits, not live customer data or a representation of internal decision logic.
04 / Inside the working product
One clearer view of your distribution opportunities.
Review supporting evidence, understand what needs attention and help your field team follow through.
OPPORTUNITY INSIGHT
ABC Convenience
Protein drink · Potential distribution opportunity
Shelf verified90-day coverage confirmed
Investigate distribution source Illustrative screens based on current application workflows. Sample records only, not customer results or evidence of commercial uplift.
Explore the platform in a demo05 / Commercial value
Make the next conversation count.
01
Find unexplained distribution
See where a verified shelf observation and your sales history tell different stories.
02
Give reps a specific starting point
Keep the store, target product and supporting evidence together.
03
Prioritise field investigation
Assign follow-up so the right person can establish what is happening.
04
Track what happened next
Record the explanation, next action and any reported order against the opportunity.
06 / Who it is for
Built initially for FMCG distributors.
For teams that want to understand distribution at individual stores and give account conversations a clearer starting point.
- A multi-brand, multi-SKU portfolio
- Store-level sales or order history
- Independent retail, convenience or specialist accounts
- Field sales or account-management activity
- A focus on distribution and account penetration
Controlled access, private evidence.
You choose the commercial data and target products used in your workspace. Organisation-level isolation and authorised access keep distributor records separate.
Shelf evidence is stored privately. Analysis runs through server-side services and focuses on selected products, with human verification before an observation can support an opportunity.
Customer data is not treated as a shared marketplace.
Let’s talk
See whether S2S can identify opportunities in your distribution network.
Now welcoming distributor evaluation partners.
Explore the working product in a demo and discuss a controlled evaluation with your team.
A short introduction is enough. We’ll use your details to respond to your enquiry.